I first heard about LinkedIn while I was sitting in a classroom listening to my Professor discuss the importance of networking, and he briefly covered LinkedIn. Just as briefly as he touched on the subject of LinkedIn as a networking tool, I forgot about it. Knowing what I do about the tool now, I now know that was a mistake.
It is no secret that Social Media platforms are increasingly becoming the way we connect with one another. We share birthdays, vacations and thoughts with the click of a mouse on Facebook, Twitter and Instagram. So if the Internet really is the place we are connecting, why are more people not using LinkedIn? According to a study shared on http://business.linkedin.com, the top recruiters for business are “60% more engaged with LinkedIn recruiting tools than the average recruiter”.1 If this is where employers are looking to hire, we should all run, not walk, to either fill out a profile, or improve upon that neglected profile that may be out of date
You’re probably thinking, “I have a profile. This does not apply to me.” While it is true that having a LinkedIn profile is half the battle, using the profile effectively will win the war. In a Forbes article I recently read, the importance of actively using your profile is discussed with the simple explanation that it’s not uncommon for a recruiter to look at your LinkedIn profile to determine whether or not to reach out to you.2
This behavior isn’t a unique scenario, as many recruiters will often review your LinkedIn profile to discover additional work-related information. Whether it is in our personal lives, or a job search, we turn to the internet as a reliable source of information and to seek out everything from restaurant reviews to career information.
Ultimately, networking tools like LinkedIn can help you connect with friends, colleagues and more. Not only can you track connections and stay in touch with professionals in your field, you can consistently form new ones and expand your network. In today’s hyper connected world, you never know who could help you land your dream job.