Tag: social media job search

The Essence of Job Searching with Social Media

Joshua WaldmanJoshua Waldman, author of JOB SEARCHING WITH SOCIAL MEDIA FOR DUMMIES, is the founder of Career Enlightenment which offers professional LinkedIn profile writing services and career advice for the modern job seeker.


Last night a light bulb went off during my hands-on 2 hr workshop.

The workshop started off as usual. Introductions. LinkedIn, personal branding ninja techniques, getting to Google’s first page. And just as we were about to get into Twitter…Time ran out!

I realized that I’m giving out A LOT of information. Way too much for just 2 hours. Instead of raising the price, or cutting the amount of content I’m giving away, I decided to make my 2 hr workshop 3 hrs.

I don’t know anyone else simply giving away so much powerful material for so little money. And I feel good about it because my goal is simple. Help you get jobs faster. End of story. And I’ll do that as long as I can.

Way Too Much to Do with Social Media

During one of our break-out sessions, an attendee asked me, “how much time do you spend in front of the computer?”

“What do you mean?”, I asked.

“Well, there is just so much to do on-line. All of the LinkedIn applications, branding and soon Twitter. I don’t want to be spending all day there when I should be in front of interviewers.”, she retorted.

I’m so glad she brought this up.

Remember, everything you are doing online…from LinkedIn, to Blogging to Twitter is for one end. And one end alone. To get to interviews.

There is no prize for the most pretty LinkedIn profile. Or the most well designed VisualCV.

I’d like to share my answer to her concern with you. Remember, this is the crux. The reason. The main and fundamental motivation for every job-seeking activity you do.

“Do only as much as you need to in order to get interviews. No more, no less. Even if you just do 1/3 of what we learned tonight, and if that is enough to get you interviews, then stop.”

I felt a collective sigh of relief from the group.

Maybe I can hear your sigh.

But here is my challenge. And I’d like your comments and feedback.

How can I effectively teach ALL of this material without overwhelming people. Without making them feel there is just so much to do? How can I better re-enforce the idea that we should only do as much as we have to to get interviews? That social media is just a tool and not an ends.

How can I help people overcome their fears and concerns about using this?

Please comment below if you have some thoughts.

When You Ring Your Bell, Someone Will Come

High_five_while_rock_climbing-1080x450The following guest blog is from Joshua Waldman, author of JOB SEARCHING WITH SOCIAL MEDIA FOR DUMMIES, and founder of Career Enlightenment which offers professional LinkedIn profile writing services and career advice for the modern job seeker.

(This article first appeared in the Indian publication me.inc.)

Sometimes it doesn’t feel right to mention your accomplishments. Or you know someone who brags and it bugs you. You need to find a happy medium to get ahead.

It’s 2006, I just graduated with my MBA and started my first big corporate job. I have my little cubicle and a handful of important sales accounts to manage. In many ways, I feel like the small fish in a big pond, so I mostly keep to myself. But pretty soon, I land a few big deals. Actually, for someone who’d just started, I am doing rather well.

One day, my boss calls me into his office. I open the door dread what is going to happen. I sit down on the hardwood chair and hold my breath. What he says to me has stuck with me ever since. He says, “There are over 50,000 people working at this company. You’ve been rather successful. But you won’t go anywhere hiding under your desk. From now on, I want to hear you talking about your wins with the team. Ring your bell. Is that clear?”

Since that conversation, I’ve moved to several jobs and even started a few of my own businesses. Each time, I hear his voice telling me to ring my bell. Let people know what I am capable of and how my skills can help them.

But I’m sure you have the friend who does nothing else but talk about themselves. I do. They don’t stay friends for long though. So I’m not telling you to brag. I’m not telling you to be self-obsessed. But when the opportunity comes to speak honestly about yourself, take it. Otherwise, how else are potential employers going to know what makes you unique?

How to ring your bell on LinkedIn

On LinkedIn, there are three key areas, your photo, your headline and your summary. Many people leave their summary blank because writing about yourself can be too difficult. Or, some people write these long biographies in their summary.

The Ladders, a popular US based job board did a study and found that recruiters spend about eight seconds on average on each online profile. They look at the image to see if it’s professional. They look at the headline to see if it matches any of the jobs they are recruiting for. And the remaining five seconds are spent on the summary.

The summary is where you can ring your bell. After all, personal branding is about what makes you uniquely qualified for the position you want. In your summary, answer the question, What Makes You the Best at What You Do?

For many, this can be an impossible question. We’re conditioned from an early age to not brag. If we bragged as kids, our parents told us to stop. Or maybe we held back in fear of alienating our friends. For me, I had friends who bragged and I vowed to not be as annoying as them.

But remember that there is a difference between bragging and telling someone honestly what makes you so good. I recall my grandmother’s words to me, since I was such a quiet kid, “Honey, you’re not good enough to be so modest”.

Here is an exercise to follow if you find yourself stuck.

Think of a time in your career that you were the most successful. It could be any time, at a job, in life, with friends, etc. Recall what happened as vividly as possible. Then ask yourself, “what did I do to make this a success”? What role did I play in the event’s successful outcome?

Here’s an example.

My client Stef couldn’t articulate what she is the best at. So she recalled a time when she helped a local chapter of a charity she belongs to go from ranking 150 to 15 in the country, for charitable donations.

I asked her what role she played in this. And her answer became the center of her personal brand. She said, “I had a goal of taking my chapter to number 1. I know we had the resources but lacked the organization. So I put together a plan and delegated the right people to execute the right parts of it. I held weekly status calls to keep them accountable, since they were just volunteers. Pretty soon, all of them were making their own decisions, without me. I was very proud.”

She took a failing volunteer organization and through sharing her vision and plan, turned it around completely. I would say that this is a skill many organizations would love to have.

Bell ringing on Twitter and Facebook

Twitter and Facebook, unlike LinkedIn, focus more on posts than on profiles, mirroring an actual networking situation.

If you rang your bell on every post, people would feel that you are indeed bragging. Consider the 80|10|10 rule for online postings.

80% of your posts should be conversational, including questions, observations, photos, quotes, and other original content.

10% of your posts should be reactions to other people, including comments, retweets, likes and interruptions.

10% of your posts can be self-promotional, including personal branding statements, statements about what you are looking for, something you accomplished or something nice someone else said about you.

Some guidelines for bell ringers

If you noticed from Stef’s story, it wasn’t really about her. It was about what she accomplished with her unique skills. The difference between bragging and telling someone what makes you the best is focus.

Here are some guidelines you can use to avoid bragging and do more bell ringing:

  1. Focus on how your skills accomplished something greater than yourself

  2. Have a story to back up your claims of greatness

  3. Be just as willing to talk about what other people did to help when asked

  4. Know when to ring your bell and when to stop

  5. Bell ringing is always about a promise of how you can do something similar for someone else, it adds value


Ring your bell to me

I’d love to hear what makes you the best at what you do. Are you feeling weird about sharing your successes? Do you have an annoying bragging friend? Feel free to share yours on the online version of this magazine. Or find me on Twitter or Facebook at:



Ready to “ring your bell” and the new year with a new job? Visit My.jobs today and search over 1 million jobs!

How to Turn Twitter into a Real-Time, Location-Specific Job Board

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nation’s top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the online job search and getting the right job right away, watch his exclusive video training here to learn How To Use Social Media Find a Job. The following is a guest post from Joshua.

Originally posted on Dummies.com, from his book Job Searching with Social Media For Dummies (2nd edition)

Twitter is considered the most popular real-time open network. This means that as items are published, they are immediately available for viewing. And you don’t need to “follow,” “connect,” or “request” to see them, making everything posted on Twitter open for you to read.

For job seekers, this is great news because it allows you non-hierarchical access to huge amounts of job information, including postings directly from employers and recruiters.

In order to cut through the fire hose of information and find relevant jobs in your area, use this technique:

  1. Log in to Twitter.
  2. Click on Advanced Search to access the hidden search parameters.
  3. Use one of these words in the field All of these words:
    1. Hiring
    2. Jobs
    3. Jobsearch
  4. Enter your city and state abbreviation in the field Near this place.
  5. Search for jobs. Experiment with different keywords until you get search results you like best.
  6. Click on the gear icon and save your search. You can access this search again by clicking the search box on any Twitter page.

Thanks again to Joshua for another helpful post! Did you know we tweet jobs? Visit and follow the US.jobs Twitter account @usdotjobs.

Twitter Is the Only Real-Time Job Board – Do You Tweet Yet?

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nations top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the online job search and getting the right job right away, watch his exclusive video training here to learn How To Use Social Media Find a Job. The following is a guest post from Josh.

Did you know that there are thousands of new jobs posted on Twitter each day?

Imagine you are a small company, and you are growing rapidly despite the naysayers in the news about the economy. It’s time to hire a full-time sales person.

Will you spend $600-$800 to post on Monster?

Will you enjoy being spammed when posting jobs on Craigslist, just to get an entry-level person?

I doubt it!

I would prefer to get a referral to fill my position. And I trust my friends on Facebook and Twitter to be my referral network for several reasons.

First, it’s free.

Second, I know these people who may know other people I know.

As a matter of fact, this is exactly the thought process going through the minds of thousands of hiring managers every day.

And the benefit to you is that you get to reply to the job minutes after it has been posted.

Are you Tweeting yet?

Twitter Resources for Job Seekers

  1. TwitterJobSearch.com
  2. TweetMyJobs.com
  3. Follow @Microjobs and use their service to grow your network
  4. NearbyTweets to look for job openings in your area
  5. Read Teen’s great new book on Twitter job seeking

In addition to the Twitter resources Josh mentioned, consider also following @usdotjobs. We tweet Member company jobs on this account as well as share job seeker relevant articles.

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