Tag: Social Media (page 1 of 2)

Is LinkedIn Really That Important?

I first heard about LinkedIn while I was sitting in a classroom listening to my Professor discuss the importance of networking, and he briefly covered LinkedIn. Just as briefly as he touched on the subject of LinkedIn as a networking tool, I forgot about it. Knowing what I do about the tool now, I now know that was a mistake.

It is no secret that Social Media platforms are increasingly becoming the way we connect with one another. We share birthdays, vacations and thoughts with the click of a mouse on Facebook, Twitter and Instagram. So if the Internet really is the place we are connecting, why are more people not using LinkedIn? According to a study shared on http://business.linkedin.com, the top recruiters for business are “60% more engaged with LinkedIn recruiting tools than the average recruiter”.1 If this is where employers are looking to hire, we should all run, not walk, to either fill out a profile, or improve upon that neglected profile that may be out of date

You’re probably thinking, “I have a profile. This does not apply to me.” While it is true that having a LinkedIn profile is half the battle, using the profile effectively will win the war. In a Forbes article I recently read, the importance of actively using your profile is discussed with the simple explanation that it’s not uncommon for a recruiter to look at your LinkedIn profile to determine whether or not to reach out to you.2

This behavior isn’t a unique scenario, as many recruiters will often review your LinkedIn profile to discover additional work-related information. Whether it is in our personal lives, or a job search, we turn to the internet as a reliable source of information and to seek out everything from restaurant reviews to career information.

Ultimately, networking tools like LinkedIn can help you connect with friends, colleagues and more. Not only can you track connections and stay in touch with professionals in your field, you can consistently form new ones and expand your network. In today’s hyper connected world, you never know who could help you land your dream job.

1. “The Ultimate List of Hiring Statistics”; Business.LinkedIn.com

2. “Recruiters Say: Avoid LinkedIn at Your Peril”; Forbes.com

Using Your LinkedIn Profile to Change Careers

The following guest post is from Joshua WaldmanJoshua Waldman, author of JOB SEARCHING WITH SOCIAL MEDIA FOR DUMMIES. Joshua is the founder of Career Enlightenment which offers professional LinkedIn profile writing services and career advice for the modern job seeker.

man jumping

LinkedIn is the place to search for a job and change careers. But, when and where do you tell people you’re looking for a job, or changing careers, using your LinkedIn profile?

Read this LinkedIn headline and tell me what you think:

Creative problem solver with a committed heart currently seeking a position with a company where I can make a difference!

Personally, I probably wouldn’t click that profile.

Often, people struggle with knowing where on their profile to tell the world they are “seeking a position.”

If you are an active career changer, I’m sure you’ve thought about it too. If you do it wrong, you will not only scare away every recruiter who reads your profile, you will probably have a hard time building your network as well.

The Reality of Using LinkedIn

Let’s face facts, recruiters tend to hunt for people who already have jobs. Saying you are “seeking” in the headline means a recruiter won’t even bother clicking on your profile from a search results page.

Second, it’s human nature to be concerned with our own problems, not others. The fact that you are seeking does nothing for me. You aren’t offering value to me. You are not giving me a reason to be excited about you. As a job seeker, you are one of millions.

Now that doesn’t mean you have to lie or hide the fact that you are indeed seeking work. It just means you have to spring it on people at the right time.

Are using your LinkedIn profile to change careers? Here’s where to share it!

Not in Your Headline!

You need to earn the right to get someone’s attention on LinkedIn. It’s not something you can take for granted.

Since the headline is pretty much the only snippet of information someone has on you when they are searching, or determining to connect back with you, your goal here is to get the click. Period.

Your headline should sell the click. That means make it clear what you can do for them. I want to see a quick job title, and then a very short statement of value. Let them know you understand their pain and their goals and that you can help them.

Here’s a headline from one of my trainers, Cara Lee, where she did just that:

Adult Educator, Speaker and Trainer Creating Experiential Learning to Maximize Learner Success

What does she do? “Adult educator,” i.e., teacher or instructor.

What problem does she solve? Boring classroom experiences.

So Where Do I Tell People I’m Seeking a New Job?

The easy answer is at the end of your LinkedIn profile summary. If someone has bothered to read until then, you’ve earned the right to ask.

After all, telling someone you’re “seeking” is a form of asking for help, isn’t it?

If you follow a profile summary format like this one, you’ll have positioned yourself as someone unique and valuable.

The call to action at the very end gives you a place to let the world know you need help, and here’s how someone can contact you.

For example, let’s say you follow my four-step formula for writing your summary. The last step, the call to action, can go something like this:

I’m looking for a medical instruments company at the cutting edge, where I can lead a sales territory and make a difference. If you are looking for someone with energy, creative problem-solving skills, and unstoppable sales ambition, please contact me at eyemawinner@gmail.com.

Tying It All Together

To summarize, don’t use your headline to say you’re looking to change careers; use the last sentence of your summary. Expert tip: when you make these updates to your profile, let LinkedIn broadcast them to your network. When you do it this way, you may find droves of people coming out and offering you their hand.

Readers, are you using your LinkedIn profile to change careers? Have you tried this approach? We’d love to hear how it has worked for you. Feel free to comment below.

Originally published as Using Your LinkedIn Profile to Change Careers.

Social Media Laziness and Other Ills

The following guest post is from Joshua WaldmanJoshua Waldman, author of JOB SEARCHING WITH SOCIAL MEDIA FOR DUMMIES. Joshua is the founder of Career Enlightenment which offers professional LinkedIn profile writing services and career advice for the modern job seeker.
joshua waldmanI was reading Chris Brogan‘s newsletter and really resonated with a paragraph of his about how using the same message across all social media platforms is just wrong. He didn’t spend much time on it, though, so I want to elaborate.

By the way, Chris Brogan is at the forefront of social media and internet marketing. He’s been blogging since 1998 and is considered by many to be one of the leading internet marketing gurus. Here is what he said that caught my eye:

I don’t like using a service like Ping.fm to send one message across multiple platforms. It’s lazy. It’s mechanical. And the platforms all have a different vibe.

First off, Ping.fm is a social media aggregation service. You input all your social media logins and then from a single interface, it sends out updates. A lot of people like this service because it seems efficient and a time saver. And it is.

But Chris’s problem with it stems from the way you interact with, say Facebook, which is totally different from how you would interact with a more formal community, such as LinkedIn.

As a job seeker, your asset is time. If you were blogging and marketing for a business, then Ping.fm and other shortcuts might make more sense. But you’ve got too much to lose by ignoring the rules set out by each platform. So, just as a frame of reference:

  • LinkedIn: The most professional outlet you have. ALL of your updates need to be professional and somewhat formal.  Generally, there needs to be a professional reason for you to connect with anyone here.
  • Facebook: More casual is okay. You can keep things personal. Just remember that a potential employer might get a glimpse if you aren’t paying attention to your settings. The rule of thumb is that Facebook friends should be friends, or have a good reason to connect.
  • Anyone can connect with anyone. There doesn’t need to be a reason or an introduction. A good rule of thumb is to tweet about personal (not too personal!) things about 80 to 90 percent of the time. The remaining 10 to 20 percent of your tweet material can be about what type of job you’re looking for or trying to reach out to certain companies.

If you did a blanket post on all of these, it would come across weird — you need to frame your content according to the style or format of the different media.

I have found a tool that doesn’t require blanket posting, but still allows you to aggregate your profiles. It’s called DandyID. I’m just getting started with it, and I love the analytics. I can see who is looking at which social media profile. This helps me focus my communication message on a specific platform.

Play around with it, or stick around and check for updates, because I’ll be reporting back to you on how I use it and whether it is worth signing up.

Let me know what you think of this post — or what you think of DandyID if you check it out! Your comments are always welcome, and useful for others.

The Essence of Job Searching with Social Media

Joshua WaldmanJoshua Waldman, author of JOB SEARCHING WITH SOCIAL MEDIA FOR DUMMIES, is the founder of Career Enlightenment which offers professional LinkedIn profile writing services and career advice for the modern job seeker.


Last night a light bulb went off during my hands-on 2 hr workshop.

The workshop started off as usual. Introductions. LinkedIn, personal branding ninja techniques, getting to Google’s first page. And just as we were about to get into Twitter…Time ran out!

I realized that I’m giving out A LOT of information. Way too much for just 2 hours. Instead of raising the price, or cutting the amount of content I’m giving away, I decided to make my 2 hr workshop 3 hrs.

I don’t know anyone else simply giving away so much powerful material for so little money. And I feel good about it because my goal is simple. Help you get jobs faster. End of story. And I’ll do that as long as I can.

Way Too Much to Do with Social Media

During one of our break-out sessions, an attendee asked me, “how much time do you spend in front of the computer?”

“What do you mean?”, I asked.

“Well, there is just so much to do on-line. All of the LinkedIn applications, branding and soon Twitter. I don’t want to be spending all day there when I should be in front of interviewers.”, she retorted.

I’m so glad she brought this up.

Remember, everything you are doing online…from LinkedIn, to Blogging to Twitter is for one end. And one end alone. To get to interviews.

There is no prize for the most pretty LinkedIn profile. Or the most well designed VisualCV.

I’d like to share my answer to her concern with you. Remember, this is the crux. The reason. The main and fundamental motivation for every job-seeking activity you do.

“Do only as much as you need to in order to get interviews. No more, no less. Even if you just do 1/3 of what we learned tonight, and if that is enough to get you interviews, then stop.”

I felt a collective sigh of relief from the group.

Maybe I can hear your sigh.

But here is my challenge. And I’d like your comments and feedback.

How can I effectively teach ALL of this material without overwhelming people. Without making them feel there is just so much to do? How can I better re-enforce the idea that we should only do as much as we have to to get interviews? That social media is just a tool and not an ends.

How can I help people overcome their fears and concerns about using this?

Please comment below if you have some thoughts.

How to Customize Who Sees Your Facebook Posts

facebook friendsHow many friends do you have on Facebook? Half of all adult users have more than 200 friends in their network.[1] But let’s be honest – are all of your updates relevant or even appropriate for all of your connections? While you’re thinking about that, consider that Jobvite’s 2014 Social Recruiting Survey results indicated that 32% of employers use Facebook to vet candidates pre-interview and 35% post-interview.[2]

The lines between our personal and professional lives continue to blur as our digital footprints increase. Regardless of how you’re using social networks like Facebook, understanding how to tailor the visibility of your status updates can be beneficial for a number of reasons including to:

  • Prevent prospective recruiters from seeing personal information.
  • Protect the privacy of your family and children.
  • Avoid annoying your friends if you’re constantly sharing posts about hobbies or work that aren’t relevant to them.

There are a few different approaches you can take to share content with a specific group of users. For this post, I’m going to focus on creating custom lists to control who can see your Facebook status updates.

A.) How to Create Custom Lists
*Please note that the following instructions are for users accessing Facebook from a computer. The process will vary slightly if accessing from the Facebook app or mobile version of the website.

Scroll down to the FRIENDS section on the left side of your News Feed and click More.

Facebook Friends list view

You may see some lists already exist if you have identified family members, work history or schools attended. Regardless, you still can use this functionality to create a variety of other lists such as local professional contacts, subject matter experts, college friends, industry peers and so on. Once you have determined what list(s) you want to create, simply follow these steps:

      1. Click Create List.
      2. Enter a name for your list and the names of friends you would like to add. In the example below, I decided to create a list of local social media peers. Next, I began to type in the names of friends. Facebook will usually start showing possible matches as you type, so in the example below, as I started to type my boss’ name, Nancy Holland, a prompt appeared with her name:

Facebook Create New LIst view

    1. Once you have added the appropriate users to your list, click Create.

An added benefit of setting-up lists is the ability to have a filtered newsfeed. As you can see from my newly created list, Indy Social Media, I can now quickly view what the individuals on this list are posting.

Facebook custom list feed

Now you can opt to share a status update with this targeted list of individuals.

B.) How to Customize Who Sees Your Facebook Posts
From the Update Status section on your homepage, look for the box in the bottom right corner that shows the audience setting. It will most likely be set to Public or Friends, depending on your Facebook settings.


Click on that box to get the option of sharing only with friends, or you can click More Options to see additional methods of sharing:

audience selection on Facebook status update

Now I can see all of the lists available and select which is most appropriate to see my status update. For this example, I’m going to select the list I just created, since my post is about a local social media event.

Indy Social Media custom list

Once selected, you will see the box now reflects the audience that will be able to view your post:

(1) Facebook 2015-01-06 11-27-30


Important Final Thoughts

  • Be sure to check the box on the bottom right before posting your next status and adjust as needed. Facebook will default to the same audience you previously selected unless you change it.
  • If you’re looking to limit your sharing to a very small group of people, you might just consider using the Facebook Messenger app, or creating a Group. Here’s a handy article from lifehacker.com about Facebook Groups, and how to make them awesome.
  • You can never predict if Facebook will change its settings or experience a glitch. Despite this functionality, I always post assuming the post could potentially be publicly visible. In other words, you are probably better off saving the really juicy stuff for your offline conversations.

Hope you found this helpful! What other social media questions or hurdles would you like to see our blog cover? Please comment below or email katie@directemployers.org.

[1] http://www.pewresearch.org/fact-tank/2014/02/03/6-new-facts-about-facebook/

[2] http://www.jobvite.com/wp-content/uploads/2014/10/Jobvite_SocialRecruiting_Survey2014.pdf

3 Reasons Why Social Media Gurus Can’t Help You Find a Job

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nation’s top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the online job search and getting the right job right away, watch his exclusive video training here to learn How To Use Social Media Find a Job. The following is a guest post from Joshua.

If you are big into personal effectiveness then you are familiar with Steven Covey’s 2nd Habit: Begin With the End in Mind. Actually, this principle extends far beyond the realm of self-help and into all aspects of our lives.

A Sculpture is first conceived of in the mind of the artists, and then emerges from the stone. A symphony is first heard in the mind of the composer, and then written to the score.

Likewise, in your effective job search, your end result must be clearly defined because the tools you’ll use to get there won’t know what you want!

Let me put it another way, to use social media without being clear about what you want, would be like a sculptor relying on his chisel to produce the art.

Most social media guru’s teach how to get more clients or customers. To simply rely on their advice means you may not get that Job Interview as quickly as you’d hoped.

You mean you don’t need more customers!

So what makes the job search any different?

I’ve put together 3 major differences in how you will use social media for a job search versus how you would use the tools for prospecting:

  1. Brand You: during your job search, you will not have a company to stand behind— all you’ll have is your name. This means the only way an employer will be able to learn more about you is through searching your name. The most common tools to do this are Google & LinkedIn. Are you managing what information they will get when they type in your name?
  2. One versus Many: you only need one job, a company needs many customers. As soon as you get that job, your job seeking efforts will be over. Therefore, it isn’t important to “cast your net wide”. Rather, the job seeker must go deep, deeper than the competition, in order to answer the basic questions of “Will you fit into the culture of the target company” and “What kind of value will you add over a long period of time”. You can take the risk of customizing your online reputation to a single company. If it doesn’t work out there, then move on. But you can’t be all things to all potential employers.
  3. Time and Money: businesses can afford to spend most of their time and money on advertising or online marketing. You can’t! You want your efforts to be as effective as possible in getting to the interview. The least amount of time in front of the computer for the most amount of interviews. Each LinkedIn connection, each email’s goal is to get you in front of an interviewer OFF-LINE. Make sure your communication strategy leads to this conclusion. If it doesn’t, then scrap it.

Thanks to Joshua for providing another great blog post! Are you searching for employment? Check out http://my.jobs for over 1 million opportunities and great tools to help you save searches and receive notifications when new jobs relevant to you are added to the site.

Allstate Explains Benefits of Using Social Media for Your Job Search & Personal Brand

When it comes to using social media in your job search, you might be hesitant about an employer seeing too much of your personal information. Kristi Zimmerman, Sr. Employment Branding Specialist at Allstate, explains there is a lot more than just privacy settings when it comes to social media. Check out this video to hear more:

Key takeaways:

  • Gain control of and access to your personal brand by using social media.
  • Use Facebook to search for employment opportunities in addition to LinkedIn. People actually learn about jobs more frequently on Facebook because it’s more likely they will see friends and family talk about them.
  • Take advantage of Twitter to promote your personal brand by sharing what you’re working on, or articles of interest.
  • Don’t be afraid to use these tools to your advantage.

Ready to start searching for a new job? Visit My.jobs to search over 1 million opportunities.

How Shane Barker Landed the Coolest Job Ever, With Social Media and No Resume

Joshua Waldman, author of Job Searching with Social Media For Dummies, is recognized as one of the nations top authorities in Social Media Career Advancement. To learn Joshua’s secret strategies for shortening the online job search and getting the right job right away, watch his exclusive video training here to learn How To Use Social Media Find a Job. The following is a guest post from Josh.

Joshua originally published this article on the Huffington Post:

I found Shane Barker on Twitter one day when he shared a blog post with me called, “San Francisco 49ers Social Media: Why Hire Shane Barker?” Pretty bold, Shane! I had to find out who this guy was.

But first, let me note: Shane does several things right on his blog, if you notice. He isn’t shy about sharing his street credibility. He’s a Klout 1 percent influencer — check. He’s rated on Angie’s List — check. He’s a #1 ranked social media consultant according to ProScore (which I’ve never heard of but who cares) — check.

Plus his blog is well designed, clean, and he contributes to it regularly. If the 49ers won’t take him, then it’s their loss! (But then something unexpected happened, keep reading…)

I’m a sucker for social media success stories and so, after reading about Shane, I decided to follow him and see where this whole thing got him. Were the 49ers going to hire Shane or was he going to fall on his face? I had to know!

Well, as it turned out, six months later, neither happened. Rather, he gets an email from a company he’s never heard of in Uzbekistan. Yep. Not joking.


Uzbekistan? Really?

Meanwhile, in Uzbekistan, Nodir Mirsidov founder of a company called Modera.co, an international start-up, that created an app (PickItApp) was in need of a talented social media manager.

Determined to find the right person, Modera started researching a number of different social media companies through all the popular social channels (Facebook, LinkedIn, Twitter, Pinterest, Klout, etc.) along with in-depth, web-based research.

Narrowing the search down to 100 candidates and further thinning it down based upon geographic location, they proceeded with interviews to find the best fit for their company.


They Find Shane

Shane stood out amongst the best based solely on his social media presence. His online existence showed his willingness to take on challenges, have a positive outlook, and sincerely care about his network.


Let Me Say Those Again

  1. Willingness to take on a challenge = motivation
  2. Positive outlook = fit and personality
  3. Cares about his network = professionalism and visibility

His social profiles were active and contained original content that tied into his professional goals.

So Modera hired him as their social media marketing person.

Currently, he’s doing so well for the company that the other two co-founders, Marat Ibragimov and Sanjar Babadjanov, came to San Francisco to pursue Series A funding.

Shane, within a few months at a company he didn’t even know existed, became co-founder (and owes me a beer for following him on Twitter!). I’m sure he’s a 49ers fan still, but it’s their loss I tell you!


How This Affects You

When you put yourself out there you never know what might come your way. So, take a look at your profiles and assess it from an outside perspective. It’s not just about being “findable,” where so many people get fixated — it’s also about showing up to the table and communicating with your network.

What are you presenting to future employers with your online presence? Are you prepared for an unexpected call from Uzbekistan (figuratively of course!)?

Employers Are on Social Media…Are You Paying Attention?

Social media networks aren’t just being used to connect with friends anymore. Nearly 90% of DirectEmployers Member companies are using social media to engage job seekers and current employees. Watch the video below to see innovative ways employers are connecting with potential candidates and how you can incorporate this tool into your job search strategy.

Key takeaways:

  • 86% of DirectEmployers Member companies using social media for branding or recruiting use Facebook
  • Employers actively using social media will typically post information about hiring events, contests, hot jobs and content about company culture
  • With more and more employers incorporating social media, it’s important to consider including it as a part of the job search

Need more advice? Check out our Job Seeker Advice board on Pinterest or view more Help Wanted blog posts.

3 Helpful Tips for Job Hunting in the Digital Age

How are you using the Internet for your job search efforts? It’s likely that you’ve dabbled with social media and conducted research by using a search engine like Google or Bing, but with so much there, it can be overwhelming. To help simplify things, we’ll share a few tips that will help you enhance your resume, monitor your online presence and keep tabs on the relevant company, industry and market information.

#1 Help Yourself – Clean Up Your Resume, Find Career Fairs and Search for Jobs from One Place
US.jobs (http://us.jobs), powered by the National Labor Exchange, has many useful features. In the Career Resources section, you can access tools to:

In addition, site visitors can search a database of over 1 million unduplicated, legitimate job opportunities.

#2 Audit Yourself – Proactively Use Search Engines to Gauge Your Online Presence
There have been many articles written about employers using online research and background checks to research prospective candidates. A Mashable.com article with findings from a study by a company called Reppler indicated 69% of recruiters have rejected a candidate based on content found on his or her social networking profiles. (Thankfully 68% of recruiters have also hired a candidate based on his or her presence on those networks.)By searching for your name on search engines, you can help ensure your online presence won’t harm you in the application process. For example, there may be photos tagged by friends that you didn’t realize were public. You may also see news articles or other public profiles floating around that could help, or harm, your reputation. It’s also a good time to update any stale content or delete outdated profiles.

#3 Alert Yourself – Set Up Email and RSS Alerts to Keep Tabs on Your Industry, Your Dream Employer and More
There are definitely perks to having access to endless amounts of data on the Internet, but it can become overwhelming to sift through all of that information efficiently. Google Alerts is a free tool that can make the process a little easier. As explained on their site, “Google Alerts are email updates of the latest relevant Google results (web, news, etc.) based on your queries.” The search engine checks the web regularly to find new results. If updated results are found, Google Alerts will send them to you via email. Alerts can be provided as-it-happens, daily or weekly. You may also set up alerts as RSS feeds and use Google Reader to avoid overloading your inbox.You’ll need to set up a Google account if you don’t have one already, then visit http://www.google.com/alerts and follow the prompts. If you need some extra help, there is a very thorough support section. As a job seeker, you can use Google alerts to:

  • Follow breaking news about a company you want to work for
  • Monitor trends in your industry
  • Find out about what’s being said by others about a company
  • Keep up on your online presence
  • Seek out news about companies hiring locally or expanding
These are a just a few simple tips that can be beneficial to job seekers. What other resources would you suggest?
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